AI Insights · Timothy · April 2023
Top 5 Ultracasual Games on iOS in Turkey in Q1 2023
Explore the performance of the top 5 ultracasual games on iOS in Turkey during Q1 2023, including trends in downloads, revenue, and active users.
During the first quarter of 2023, the ultracasual gaming segment on iOS in Turkey saw notable activity. Here’s a closer look at the performance of the top 5 ultracasual games: Balls'n Ropes, Fidget Toys 3D, Acrylic Nails!, Engine Pistons ASMR, and Draw it.
Balls'n Ropes from Rollic Games experienced varied metrics throughout the quarter. Weekly downloads peaked at about 5.9K in mid-February but saw a decline to approximately 1.2K by the end of March. Revenue fluctuated, reaching a high of around $38 in late January and dipping to $6 in mid-March. Active users exhibited a steady increase early in the quarter, peaking at 19.4K in mid-February before stabilizing around 16.8K towards the end of March.
Fidget Toys 3D showed consistent performance with weekly downloads reaching around 5K in early February and maintaining a steady trend thereafter, ending Q1 at approximately 2.4K. Revenue was generally low, except for a notable spike to $61 in the last week of March. Active users saw a gradual increase, peaking at around 4.4K in mid-February before slightly declining to nearly 3.1K at the end of March.
Acrylic Nails! from Crazy Labs had a strong start with weekly downloads peaking at approximately 5.5K in late January. Although there was a dip in downloads mid-quarter, numbers recovered to about 2.6K by the end of March. Active users followed a similar trend, peaking at around 10.2K in late January and stabilizing at approximately 7.6K by the end of the quarter. Revenue was negligible throughout the quarter, with a minor spike to $91 in the final week of March.
Engine Pistons ASMR also from Rollic Games saw its highest weekly downloads of approximately 4.8K in late January, but this number dropped significantly to about 187 by the end of March. Revenue peaked at $26 in early March, with minor fluctuations thereafter. Active users saw an initial rise to around 7.4K in early February before gradually decreasing to about 3.1K by the end of March.
Draw it from Kwalee Ltd exhibited consistent performance with weekly downloads peaking at around 3.1K in early March. Revenue saw a notable increase to $46 in early March as well. Active users reached their highest at nearly 6K in early March but declined to about 3.2K by the end of the quarter.
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